Yamaha: Music or Automobile Company?

In August 2025, I attended a Janmashtami program in Hyderabad. There, I noticed a musician playing a Yamaha synthesizer.

At that moment, one question struck me: 👉 Is Yamaha a music company or an automobile company?

The answer is – Yamaha is both! Let’s understand how.

🎹 Yamaha Started with Music (Since 1887)

• Yamaha began in 1887 as a music instruments company in Japan.
• The first products were reed organs and pianos.
• Today, Yamaha Corporation is the world’s largest musical instruments and professional audio brand.

🎼 Yamaha in India’s Music Market

• Holds 30–40% market share in musical instruments.
• #1 in Pianos & Keyboards.
• Top 3 in Guitars & Drums.
• Strong presence in professional audio (synthesizers, mixers, speakers).

🏍️ Yamaha Entered Automobiles (Since 1955)

After World War II, in 1955, Yamaha started automobiles and engines.

• Began with motorcycles.
• Now produces bikes, scooters, marine engines, ATVs, and racing machines.

📊 Yamaha Motor India Market Share

• 3.5–4.5% market share (2024) in two-wheelers.
• Strong performance in 150–250cc sporty commuter & entry-level sports bike segment.

🏆 Top-Selling Yamaha Products in India

1. Yamaha MT-15
2. Yamaha R15 V4 / R15M
3. Yamaha Fascino 125
4. Yamaha RayZR 125
5. Yamaha FZ Series

USP: Sporty design + Yamaha’s strong racing legacy.

🌍 One Name – Two Worlds

Yamaha is one of the rarest companies in the world that does both:

• Builds the world’s best pianos 🎹
• And makes superbikes loved worldwide 🏍️

📝 TL;DR

• #1 in Pianos (Music)
• #2 in Performance Bikes (After Honda)

👉 Yamaha is truly a brand where music meets machines.